At Home With Emily Labowe | V36.
We’ve said it before and we’ll say it again, we’re obsessed with model/actress EMILY LABOWE. When we shot her in our latest collection, she chatted with us about the VISION FOR HER BRAND Poppy Undies, her love of storytelling, and the art newspaper she publishes. Does it get any COOLER?
TELL US HOW YOU CAME UP WITH THE IDEA FOR YOUR BRAND, POPPY UNDIES?
My mom taught me how to embroider on a matzah cover a couple years ago, and I fell in love with the craft. The process of drawing out the design and spending time working with my hands to create something unique and meaningful. I have a special fondness toward handmade pieces. In line with the uniqueness and intimacy I felt while embroidering, I decided to design and produce my ideal pair of undies embroidered with hand drawn pieces - coziness without sacrificing sexiness. The style was inspired by an 80's high rise French cut underwear with a picot trim around the edge. I am drawn to focusing on the small details of a piece.
WHEN YOU DIRECT A VIDEO OR HAVE A PHOTO SHOOT FOR POPPY - HOW DOES IT FEEL TO BE ON THE OTHER SIDE OF THE CAMERA, AND WHERE ARE YOU MOST COMFORTABLE?
There is definitely a shift in mindset being on the other side of the camera. The attention to detail of the art direction, production, timing, lighting, shot list etc... it is a lot to think about, and there was definitely a learning curve. I really love creating a story, and seeing the finished product come to life. There is still the collaborative feel that comes when modeling for other brands, but I like being able to have creative control with Poppy and collaborating with artists from a different seat.
HOW HAS YOUR VISION FOR YOUR BRAND EVOLVED AS IT’S GROWN?
The ethos of Poppy is one of intimacy, acceptance, self-love, and community. It has been important to instill these concepts in the pieces I create since the brand's inception, but it has also allowed for a lot of evolution and movement. Poppy is an all-encompassing line that moves and shifts with the times. Collaborating with like-minded artists and people in the community to create projects and objects that incorporate elements of the "now". For the launch of Poppy in December 2020, I created and printed an art newspaper with my friend Jeff Fribourg, who designed and laid out the whole paper beautifully. Being in quarantine and at home more often, I wanted to create a tactile object that would imbue community and homey-ness. I also released Poppy Wear, which is a series of pieces, sweatsuits, tees, and tanks to be worn for comfort.
TELL US MORE ABOUT YOUR ART NEWSPAPER, POPPY PAPER. HOW CAN WE GET OUR HANDS ON AN ISSUE?
Poppy Paper features works from prominent artists around the globe including Devendra Banhart, Ali Mitton, and Langley Fox, who graciously shared their art, words, and imagery relating to themes of body, femininity, love, heartbreak, and self-acceptance. There are a lot of special elements to this paper, like a QR code for a lovely playlist to listen to while browsing the paper made by Emily Keating. Poppy Paper is available on the shop Poppyundies.com.
HOW DOES SUSTAINABILITY PLAY A ROLE IN THE LIFE OF YOUR BRAND?
Sustainability is a key component to the consciousness of Poppy. Poppy Undies are sustainably and responsibly produced in small batches in Los Angeles. We use high quality cotton and work with small local factories in DTLA. It was important to keep the process of Poppy local to support the fashion community in Los Angeles. As a small batch line, we release limited pieces and package everything in 100% recyclable materials so as not to create excess waste.
WHAT’S NEXT FOR POPPY UNDIES?
Our first unisex intimate piece, The Unisex Boxer, is dropping at the end of the month with a special limited release collaboration with artist Devendra Banhart. Handdrawn artwork by Banhart will be embroidered onto the boxers. The boxers are also 100% made in Los Angeles, from materials to production.
SINCE YOU’RE BASICALLY AN LA DREAM GIRL, WHAT’S YOUR FAVORITE SPOT IN LOS ANGELES?
A very special quiet beach in Malibu, or an afternoon hike and a picnic at Amir's Garden in Griffith Park.
WHAT DOES “PERFECTLY UNDONE” MEAN TO YOU?
Embracing my imperfections, feeling confident and grateful, and loving the body I am in.
|SILVIA TEE||FABIANA DRESS||EMMY LONG SLEEVE|