Digital Fabric Printing

Peruvian Pima Cotton is soft, lightweight, durable, and has one of our top fabric impact scores. When we introduced prints, we knew we had to do it in the most eco-friendly way possible. So, all of our fabric printing is done digitally with pigment ink.

Digital fabric printing has 95% less waste, uses 60% less water, and 55% less chemicals than traditional rotary printing methods

The pigment ink we use can go straight into a finishing process with almost no water consumption. Other printing methods require washing (high water consumption) and steaming (high electrical consumption) before finishing. Printing digitally reduces water usage by up to 60% and electrical usage by up to 30%.

While no manufacturing process is without impact on the environment,

digital fabric printing is certainly one of the most eco-friendly options.

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Owning Our Impact

Environmental responsibility in fashion is an ongoing conversation, and our approach is about progress (not perfection) and finding the best ways to have the least impact on our planet.

Our Approach

We invest in eco-friendly and ethical practices, because we recognize that everything we make has an impact. Our approach holds us accountable and challenges us to evolve what we’re doing today so that we can reduce our impact tomorrow.

Manufacturing

People need to know how their clothes are made, who makes them, the conditions they’re made in, where they end up, and how that process affects people across the globe.