WHAT WE LOVE
A low carbon footprint. Our Reverse Slub goes from seed to garment all in Peru, minimizing supply chain pollution from transportation. Additionally, Pima Cotton is native to Peru and uses 50% less water than traditional cotton.
WHAT WE DON'T LOVE
We know we can be even more sustainable by replacing our current quality with organic cotton that is farmed regeneratively.
This is our most popular, soft, lightweight, 100% Pima Cotton fabric.
The slightly marbled texture known as ‘slub’ comes from a slubbed yarn, which means that the yarn is thick and thin in irregular patterns. The result is a consistent, inconsistency that mimics the look of a perfectly worn-in tee.
When it comes to natural fibers, the longer the staple, the softer the feel. Unlike most commercial cotton, Peruvian Pima Cotton is actually harvested entirely by hand. This allows for an exceptionally long staple and makes the end product soft, durable, and resistant to pilling. Because of this durability, garments made of Peruvian Pima Cotton will naturally have a longer lifespan. That means you’ll be keeping them in your closet (and out of a landfill).
Pima Cotton is native to Peru. The fiber is deeply tied to the traditions and culture of Peru, as indigenous people have cultivated the fiber for thousands of years there. Peruvian Pima Cotton, unlike other cotton varietals, is drought tolerant. This means that it takes 50% less water to grow. Utilizing this fiber is further preserving a tradition that provides income to many and helps the local economy of indigenous people. Our sources work directly with communities in Peru to provide opportunity and ensure that quality and ethical standards are met.
Our vertical manufacturing process in Peru also makes this fabric one of our most sustainable. Our cotton is grown, harvested by hand, spun into yarn, knit into fabric, cut and sewn into garments locally (mostly in the city of Lima). A local “seed to garment” approach minimizes pollution from transportation and dramatically reduces our carbon footprint as compared to industry standard. It’s also important to note that our factories have made a commitment to ZERO WASTE. Our fabric scraps from cutting are bundled and then re-purposed into mops, rags, and mattress fillers ensuring a circular supply chain that keeps waste out of landfills.
We also print our Peruvian Cottons in the most sustainable way possible. The prints are done digitally with pigment ink. Digital fabric printing has 95% less waste, uses 60% less water, and 55% less chemicals and power than traditional rotary printing methods. The pigment ink we use can go straight into a finishing process with almost no water consumption. Other printing methods require steaming (high electrical consumption) and washing (high water consumption) before finishing.
LANDFILL LIFETIME: If a 100% Peruvian Pima Cotton item ends up in a landfill it would take approximately 3 months to biodegrade depending on soil conditions.
CARE: Machine washable. All of our Reverse Slub garments have been pre-washed and dyed to reduce shrinkage. To prevent any slight shrinking, air dry or dry on a low setting. We also recommend washing these items separate from abrasive items like denim, towels, or items with hardware (zippers, buttons) as it causes unnecessary wear and tear.